We have already discussed in number of posts the importance of promoting one’s brand in Facebook. If you have already not started using Facebook to promote your brand, start it right away. Here are the steps for advertising or promoting your brand in Facebook free of cost.
The first step in Facebook SMO is the signing up of an account. Signing up in Facebook is free. The signing up process also is very simple; this does not require any special skills. Creating an account is just the first step, your Facebook account should be made popular only then you will be able to market your products and services. If you are wondering where to start then do not worry, you will certainly have a list of friends. Search for your friends in Facebook. Send friend request to your friends that are already in Facebook. When they approve your request, your network size will swell.
Secondly, you can also add friends to your Facebook network from your email contacts list. There are tools available to do this, so go ahead and signup for your free account and start adding people to your Facebook page.
Search for groups that are relevant to your niche. This will give you instant access to a long list of prospective leads that are directly connected with your niche. Start contributing to the group in a positive way. Do not try to sell your products and services directly to anyone in Facebook. This will put your brand reputation under jeopardy. You can however make subtle posts that include your product information and links to your website.
Facebook gives you another option and that is creation of business page. Make use of this option to create a full-fledged page for your products and services. You should make the best use of your business page. Here you can tell everything you would like your customers to know about your products and services and no one will complain about posting such commercial messages because business pages are meant for promoting one’s business and hence it is the right platform for the same.
Post regular updates to your business page and keep the posts interesting. This will help you attract a considerable traffic to your website. The success of Facebook marketing efforts depends on how aggressive you are and on how regular you are in engaging the members of your Facebook network.
If you are unable to find time to engage in Facebook marketing activities, you should at least hire a service provider that can take care of your requirements. If you want to boost your brand popularity, you must make use of amazing platforms like Facebook so that you will be able to reach your target audience easily and effectively because everyday millions of people make use of this networking platform and you should make the best out of this platform and drive traffic to your customers. As you can see anyone can easily follow through the above basic steps and it should be possible for you too, if it is complex, you can always hire a reliable service provider.