As every business is aware, SEO is essential in helping you meet, or even exceed your objectives. Using Search Engine Optimisation means that people find your site via key words, and thus search engines help drive traffic your way, and increased traffic generally also means increased sales. SEO can’t be ignored, as very few people are going to search for your business through a full HTML address, so in order to have a significant online presence for your industry, every business needs to be aware of how to handle SEO to make sure they are giving their business the most visible online profile. The following rules help fuel SEO, which in turn will fuel your business.
1. Never Stuff Your Keywords
Key word stuffing is a common practice, that basically involves filling a text with nonsensical and poor quality content that mentions your key words as many times as possible. Search engines are now wise to this, and it will actively work against your SEO rankings. Be smart, and include key words in headlines and once or twice naturally through the text. Bear in mind that as the algorithms for crawlers get smarter, your keywords don’t need to be exact, as they can now pick up on synonyms and context.
2. Satisfy Your Reader
Most search engines now actually record the reactions to a post. If your result is appearing in the first three results, but readers are consistently then going back and clicking on another option, your rankings will plummet. One of the best ways to fuel SEO is to actually provide the person searching with what they’re looking for – this is good for you and good for your customer – everyone’s a winner.
3. Make Good Connections
According to PR Manager Pauline D. Clark from Best Australian Writers ‘’inbound and outbound links are essential and often overlooked.’’ The more links that appear around the web and connect to your page, the more trustworthy you appear, and the higher you rank. Similarly, including some outbound links also fuels SEO, as you are showing that you have researched your work, which makes you appear trustworthy. You can help grow the links to your website by including links to other parts of your website, such as other articles you’ve written, or guest blogs you’ve appeared on, and by sharing links around social media. This makes writing a series of posts attractive, as you can link back to previous entries in a series, which can increase the amount of time a visitor stays on your site, and provide extra links – both of which are great for SEO.
4. Be Generous With Your Word Count
When it comes to SEO, size matters. No post should ever be less than 300 words, though the ideal range is more like 1200-1500. Ideally, no post should ever dip below 1000 words. While it’s natural to worry about capturing your audience’s attention for such a long article, bear in mind that using subheadings and small paragraphs is highly recommended, and can help make long posts a lot less daunting for your readers.
5. Quality Is Paramount
Posting regularly, following a schedule and making sure you have regular updates is great – however it does not replace the fact that quality is king. Without well written content, you won’t keep your readers, or rise through the ranks of search engines. Crawlers check for spelling and grammar, as well as duplicated content, so make sure than every post is well-written and entirely original. The best content is evergreen – meaning you can share it more than once, and it will still be relevant over time. This kind of content will keep viewers coming to your site long after it was posted, and its popularity helps boost all of your posts.
6. Be Mobile Friendly
If you can’t be accessed via mobile, then you will lose a huge portion of your potential audience. Nobody goes back to check something they couldn’t find on their phone on their morning commute – it’s either forgotten, or they find a competitor with mobile friendly content giving the same information. Millions of people access the web on their phone, and you do not want to lose out on their business.
High quality, original, and regular content is not easy to produce, however implementing the above rules can help ensure that your content isn’t lost on the web, and instead is easy to find by any potential customers.